School Beverage Guidelines - The American Beverage Association and The Alliance for a Healthier Generation

The national School Beverage Guidelines are driving a significant cut in calories from beverages in schools. After just two years of implementation, the guidelines have cut beverage calories shipped to schools by 58%. America’s leading beverage companies developed the guidelines with the Alliance for a Healthier Generation. To find out more about our progress, click the links below:
• Progress Report: School Beverage Guidelines 2007-2008
• Press Release: Calories Being Cut in Schools
• Fact Sheet: How Calories Are Being Cut in Schools
• Transcript: Report Release News Conference: September 10, 2008
• Video of News Conference in Windows Media Player (.wmv) or Quicktime (.mov)

The guidelines are a strong model for addressing beverages sold in schools.
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Focusing on Change

We’re committed to working with schools to get the guidelines implemented by the beginning of the 2009-2010 school year. We’re packaging for smaller portions, training our team about how to make changes in their schools, and lots more. See how we are Making Progress and
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